35 Advertising, marketing and promotional services; social media advertising; paid search advertising services; advertising campaign management and optimisation; public relations services; digital marketing and advertising services; graphic advertising services; experiential marketing; influencer marketing; promotional advertising and marketing services; promotion of theatre, cinema and live performances; developing promotional campaigns for businesses; advertising copywriting; writing of publicity texts; preparation of advertising campaigns; preparation of advertising materials; conducting market surveys; business advisory services relating to company performance; business advisory services relating to advertising and marketing performance; marketing management advice; online advertising analysis; market prospecting in the nature of market research; market analysis; business and financial audits on digital aspects of a business; business and financial audits on business competitors; business research, analysis and consultancy; analysis of advertising response, business trends and marketing trends; creative marketing plan development services; advice in relation advertising and public relations communication strategies and channels; advice to businesses in relation to community relations communication strategies and channels; consultancy regarding advertising communications strategy; consultancy regarding public relations communications strategy; advertising and marketing services provided via communications channels; presentation of goods on communication media, for retail purposes, namely, providing on-line retail store services featuring general consumer merchandise; advertising by transmission of on-line publicity for third parties through electronic communications networks including social media; arranging product launches, namely, new product commercialization services; marketing and branding services in the nature of brand creation and brand promotion services; arranging and conducting marketing promotional events for others; brand concept and development services for corporate and individual clients' goods and services; arranging and conducting of marketing and promotional events; organisation of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; corporate event planning and management for marketing the goods and services of others; promotional management of celebrities; website traffic optimization; search engine optimization for sales promotion; search engine optimisation services for sale promotion; updating of advertising and marketing materials; information, advice and consultancy in relation to the foregoing